Last updated: 25-07-2026

Alter News ("we," "our," or "us") operates this website (the "Site"). This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Provide

Contact form: If you submit our contact form, we collect the information you enter — such as your name, email address, and message — along with your IP address and browser/device information (user agent), which we retain to prevent spam and abuse.

Information Collected Automatically

  • Usage data: Like most websites, our server and analytics tools automatically log information such as your IP address, browser type, device type, pages visited, and time spent on the Site, to help us understand usage and improve the Site.
  • Cookies: We and our third-party partners (see below) use cookies and similar technologies for analytics and to serve and measure advertising.

2. Third-Party Services We Use

Google Analytics

We use Google Analytics to understand how visitors use the Site. Google Analytics collects information such as your IP address, device information, and browsing behavior on the Site.

Google AdSense (Advertising)

We use Google AdSense to display ads on the Site. AdSense may use cookies and similar technologies to collect information — such as your advertising identifier, device information, and browsing activity across websites — to serve ads and measure their performance.

3. How We Use Information

We use the information we collect to:

  • Operate, maintain, and display content on the Site
  • Respond to messages submitted through our contact form
  • Serve advertising through Google AdSense and measure ad performance
  • Understand Site usage through Google Analytics, to maintain and improve the Site
  • Detect, prevent, and address technical issues, spam, or abuse

4. Data Sharing

We do not sell your personal information. We share limited information only with:

  • Google, for the purposes of Analytics and AdSense described above
  • Law enforcement or regulators, if required by law

5. Data Retention

  • Contact form submissions are retained as long as needed to respond to and resolve your inquiry, or until you request deletion.
  • Data collected through Google Analytics and AdSense is retained according to Google's own retention policies.

6. Children's Privacy

Alter News is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

7. Your Choices

  • Ads: You can limit ad personalization through the Google Ads Settings or industry opt-out tools linked above.
  • Analytics: You can opt out of Google Analytics using the browser add-on linked above.
  • Contact form: You can choose not to include optional personal details when submitting a message, where a field is optional.

8. Data Security

We take reasonable measures to protect information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last updated" date. Continued use of the Site after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: contact@alternews@gmail.com
Website: Alter News — https://alternews.in