GUWAHATI / HYDERABAD — As relentless floodwaters continue to inundate vast swathes of Assam, leaving over 60 dead and displacing hundreds of thousands of residents, several high-profile Bollywood personalities and cultural icons have rallied together to extend humanitarian relief and amplify calls for nationwide support.
Leading ground-level assistance, superstar Salman Khan has initiated a phased relief operation through his non-profit organization, Being Human. Partnering with local fan clubs and volunteers across affected districts in Assam, the foundation’s initial deployment focuses on distributing immediate essentials, including ready-to-eat food packages and clean drinking water to displaced families in temporary shelters. Subsequent phases of the initiative will roll out medical supplies, ration kits, hygiene products, mosquito repellents, and long-term aid aimed at reconstructing flood-damaged schools and healthcare centers.
Concurrently, actor Alia Bhatt utilized her global social media reach to highlight the escalating humanitarian emergency, emphasizing that the crisis demands immediate action alongside a sustained, long-term rehabilitation strategy.
"Right now, floods are affecting so many parts of our country, with Assam being among the hardest hit, facing an incredibly challenging time," Bhatt shared in a statement. "More than 60 lives have been lost. Lakhs of people have been displaced. Entire families have lost their homes, their land, their livestock... and for some, even the people they love."
Bhatt noted the recurring nature of the disaster in the northeastern state, urging citizens across the country to donate to verified aid agencies and support families struggling to rebuild their lives.
Assam-born singer Papon issued a heartfelt video appeal, describing the situation on the ground as deeply devastating and urging immediate, collective intervention.
"Villages are flooded, people are still homeless, hundreds of people are missing, people have lost their lives... so many animals have died," Papon said. "I request everyone in India and across the world to please look towards Assam. It's humanity... we all must come together, whatever we can do, and we need to do it quick."
Echoing these concerns, actor Adah Sharma highlighted the staggering scale of displacement, noting that nearly 900 villages remain submerged with approximately 700,000 people impacted state-wide. Close to 300,000 individuals have sought refuge in overcrowded relief camps after losing farmland, livestock, and homes.
Other prominent industry voices, including actors Bhumi Pednekar and Assam native Adil Hussain, have actively driven digital campaigns to keep national attention focused on the unfolding catastrophe.
With large expanses of agricultural land still underwater and vital infrastructure severely disrupted, state rescue teams continue conducting operations while international and national civil society groups mobilize resources for long-term recovery efforts.
