New Delhi: India’s largest automaker, Maruti Suzuki India Limited (MSIL), announced on Monday that it is increasing the prices of select car models by up to ₹20,000 starting this month. The move marks the company’s third price revision since May 2026 as sustained input-cost pressures and high inflation continue to strain operating margins.

Unlike the previous two rounds of price increases earlier this year—which applied across the automaker’s entire vehicle portfolio—the latest price adjustment will be selective, impacting only specific models.

In an official regulatory filing on Monday, Maruti Suzuki stated:

"In view of the continuous sustained increase in input costs, the company has decided to increase the prices on selected models by up to Rs 20,000. This increase in prices would come into effect in September 2026."

The carmaker highlighted that it has been implementing internal efficiency and cost-reduction measures over recent months to cushion consumers from rising operational costs. However, given the prolonged nature of the adverse cost environment, passing on a fraction of the cost burden became unavoidable.

"With inflationary burdens at elevated levels and the adverse cost environment enduring, the company is constrained to pass on a portion of the increased costs to the market, while continuing to ensure that the impact on customers is kept to the minimum extent possible," the company added.

The announcement comes right at the onset of India's high-demand festive season, when vehicle buying traditionally reaches its peak. Industry peers, including Tata Motors and Hyundai Motor India, have also undertaken similar price revisions recently due to elevated input expenses and ongoing global supply chain constraints.

Despite broader market headwinds, investor sentiment surrounding Maruti Suzuki remained firm. Following the disclosure, shares of Maruti Suzuki rose by 0.6% to trade at ₹12,770 during morning trading on the BSE, outperforming the benchmark Sensex, which was down 0.6%.